WEB DEVELOPMENT
Custom Analytics Tool for E-Com Optimization
Custom Analytics Tool for E-Com Optimization
Year
2022
Client Location
Córdoba, Argentina
Services
Web Development
Project
Analytics Tool
Description
Project Overview:
Developed a custom analytics tool for e-commerce websites to track user behavior, conversion rates, and other critical metrics. The tool provides actionable insights to optimize product listings, pricing strategies, and marketing efforts.
Technologies Used: WordPress, Elementor, Custom PHP, MySQL
Challenges & Solutions:
Accurately capturing and analyzing large volumes of data was a significant challenge. Created a robust backend with custom PHP and MySQL to handle data processing and designed an intuitive front-end with Elementor to display analytics.
Outcome:
Clients using the tool have seen, on average, a 30% improvement in conversion rates and a significant increase in customer satisfaction due to more targeted and effective marketing strategies.