DATA ANALYTICS
Interactive Data Dashboard for a Marketing Firm
Interactive Data Dashboard for a Marketing Firm
Year
2022
Client Location
Bristol, England, UK
Services
Data Analytics
Project
Dashboard
Description
Project Overview:
Designed and developed an interactive data dashboard to visualize marketing metrics and ROI for a B2B marketing firm. The dashboard provides real-time data visualization and analysis tools to track campaign performance.
Technologies Used:
WordPress, Elementor, Google Analytics API, Custom JS
Challenges & Solutions:
Ensuring data accuracy and real-time updates were critical. Implemented API integration with Google Analytics and built custom JavaScript widgets within Elementor for dynamic data visualization. Also created a secure login area for clients to access their personalized dashboards.
Outcome:
The marketing firm was able to offer enhanced client services with real-time data insights, leading to a 25% increase in client retention and positive testimonials.